How we use AI

2. What AI does in our work

Restoring the original. We remove scratches, stains and creases, recover sharpness and, where needed, colour. The face stays the face of your person: we do not change features, age or expression.

Artistic reconstruction of scenes. From your Description — name, years, region, occupation, family context — the AI creates a scene: the person from the photo in a plausible setting of their time. What they wear, which furniture, which street outside the window is guided by our Context Library: typical clothing, interiors, streets and objects of the regions and decades we work with.

Living Presence technology (2.5D). From a flat photograph we build a three-dimensional scene — the camera glides slowly through the frame. Light movement — just enough to give the scene depth, and no more.

Assembling the Film. We edit the restored photos, scenes and movement into a Film or Reel with music and sound design: horizontal 4K for Smart TV, vertical for Viber, a short version for Stories/Reels — depending on the Package.

Captions and titles. Text models help us draft captions from your Descriptions — names, years, places. We check every line.

There is a person at every step: we choose which generated material goes into the work, and we review every frame before delivery.

3. What AI does not do, and what we never do

• We do not synthesise a voice — neither your person's nor a "similar" one.
• We do not make people "speak": no lip movement, no invented speech.
• We do not work with photos of living people without their consent (except you yourself). For children — only if you are their parent or guardian, or have that person's consent.
• We do not create content meant to deceive: no "evidence", forged documents, invented events or disinformation.
• We do not create sexual or nude content.
• We do not depict children outside a family context.
• We do not claim to "bring back" or "revive" a person. We bring their memory to life — which is a different thing.

If a scene conflicts with these rules or our Content Rules, we decline the Order and refund the part not performed.

4. What "artistic reconstruction" means, and how accurate it is

An Artistic Reconstruction is an AI-created image in which the face from the original is placed into an imagined setting of its era and region. "Imagined" is the key word.

From the original — the face. We restore it from your photograph and check that it has stayed itself (section 8).

Imagined — clothing, interiors, streets, objects, colours, weather, season. We do not know what your great-grandmother's kitchen really looked like; we know what typical kitchens in her region looked like in her decade. Those are different things, and we do not pretend otherwise.

What we check. Anachronisms — objects, clothing or technology that could not have existed at that time and place. Language — signs and lettering in a scene must fit the era and region, and captions must be correct Ukrainian (or English in the EN version). The face — so that restoration does not "improve" a person beyond recognition.

What may still be inaccurate. The cut of a dress, the façade of a house, the colour of a wall, the shape of a cup; sometimes details the family remembers differently. The Film is a work of art, not a historical record and not evidence of how things were. Please do not use it as proof, and do not present the scenes as authentic photographs.

If you spot an error — write to hello@vidlunnya.com within 14 days of delivery: which scene and what is wrong. One revision round is included in every Package and covers defects within our control: artefacts, errors in captions or titles, obvious distortion of a face, a mismatch with the Package ordered. Imagined scene details that do not contradict your Description are not defects.

5. How we label AI content

We label every Deliverable so that nobody could miss it — and so that the label does not get in the way of watching:

• an opening title card in the Film (2–3 seconds, the first frame) and an end card;
• a line on the Delivery Page — under the player, next to the "before/after" switch;
• a colophon on the last page of the Album and a label on the back of the Canvas Portrait;
• on social media — a line in the caption plus the platform's "made with AI" label switched on (we publish only under your Marketing Release);
• machine-readable marks in the files: in MP4, JPEG and PDF we embed C2PA Content Credentials and the IPTC digitalSourceType field — compositeWithTrainedAlgorithmicMedia for restored photos and trainedAlgorithmicMedia for scenes. We do not remove the model providers' own marks. Platforms may strip metadata on upload, so the visible label matters more than the invisible one.

Please keep the labels. Under our Terms of Service you are free to share the Film with your family and on your personal pages — provided the labels stay in place and the "made with AI" label is switched on when you post on public platforms. That is how relatives who see the Film without you will understand what they are looking at.

Label texts / Тексти маркування — exact strings to copy

Where	EN	UA
Opening title card (2–3 s)	Made with artificial intelligence. Faces are from the original photos; scenes are an artistic reconstruction of the era.	Створено за допомогою штучного інтелекту. Обличчя — з оригінальних фото, сцени — художня реконструкція епохи.
End card	Faces restored from the original photographs. Scenes and motion were created by artificial intelligence as an artistic reconstruction of the era and may contain historical inaccuracies. Vidlunnya — memory studio · https://vidlunnya.com	Обличчя відновлено з оригінальних фотографій. Сцени та рух створено штучним інтелектом як художню реконструкцію епохи; вони можуть містити історичні неточності. «Відлуння» — студія пам'яті · https://vidlunnya.com
Delivery Page	Scenes were created by artificial intelligence as an artistic reconstruction of the era. Faces are preserved from the originals.	Сцени створено штучним інтелектом як художню реконструкцію епохи. Обличчя збережено з оригіналів.
Album, last page	The faces on these pages were restored from original family photographs. Scenes, clothing, interiors and colours were created by artificial intelligence as an artistic reconstruction of the era, based on the family's description. This is a work of memory, not a historical record. Vidlunnya · https://vidlunnya.com	Обличчя на цих сторінках відновлено з оригінальних сімейних фотографій. Сцени, одяг, інтер'єри та кольори створено штучним інтелектом як художню реконструкцію епохи за описом родини. Це художній твір пам'яті, а не історичний документ. «Відлуння» · https://vidlunnya.com
Canvas Portrait, back	Artistic reconstruction created by artificial intelligence. The face is from the original photograph. Vidlunnya · https://vidlunnya.com	Художня реконструкція, створена штучним інтелектом. Обличчя — з оригінальної фотографії. «Відлуння» · https://vidlunnya.com
Social media caption (+ platform label)	Made with AI: the face is from the original photo; the scene is an artistic reconstruction of the era.	Створено за допомогою ШІ: обличчя — з оригінального фото, сцена — художня реконструкція епохи.
File metadata	C2PA Content Credentials; IPTC digitalSourceType = compositeWithTrainedAlgorithmicMedia (restoration) / trainedAlgorithmicMedia (scenes)	same

6. Your rights and our obligations under the law

EU Artificial Intelligence Act, Article 50(4). An image or video that resembles a real person and could falsely appear authentic is what the Act calls a "deep fake"; whoever creates it for others must disclose that the content has been artificially generated or manipulated, no later than the first exposure. We are such a party, and our Deliverables are used in the EU. Although the law allows an unobtrusive disclosure for artistic works, we chose full disclosure: a title card on the first frame, a label on every image, machine-readable marks. This matches the obligation in force since 2 August 2026 and the European Commission's Guidelines of 20 July 2026: a clear visual label at first exposure, an opening disclaimer for video, a persistent label for images.

Ukraine. There is no dedicated AI law yet. We follow the voluntary AI Code of Conduct of the Ministry of Digital Transformation (December 2024), which recommends labelling AI content.

Our providers' terms. OpenAI's Sharing & Publication Policy requires AI content to be indicated "in a way no user could reasonably miss or misunderstand", every generation to be reviewed before sharing, and the content to be attributed to its creator. We do this for every Order.

Platform rules. Meta (Instagram, Facebook) asks for the "AI info" label on photorealistic content that was created or altered. TikTok requires the "AI-generated" label and strictly limits synthetic media showing private individuals and minors — which is why we publish "before/after" only under your Release and never publish children. YouTube requires the "altered or synthetic content" disclosure when a real person is shown where they were not. When you share the Film yourself, please do the same.

Your rights. You may ask us which parts of the Film were generated; have a scene removed or replaced within the revision round; complain to us or to the supervisory authority of your country. The Deliverables are yours for personal, non-commercial use.

7. Which technologies we use

• Images: OpenAI models via API (restoration and frame generation).
• Faces: face-box detection (InsightFace) runs on our own server; images are not sent anywhere.
• Depth and Film assembly: depth models (Depth Anything) and the renderer itself run in the operator's browser — frames never reach third-party services.
• Editing and rendering: our own pipeline for assembling the Film, titles and the Album layout.
• Hosting: server and database — Hetzner, Helsinki, Finland (Hetzner, EEA); files and video delivery — Cloudflare (Cloudflare R2, bucket with European Union jurisdiction (files are stored only in the EU; the CDN serves them from the nearest edge)).

Under our contracts, your photos are not used to train models: OpenAI does not train on API data and keeps service logs for up to 30 days. Face detection and depth mapping involve no third-party providers at all. The full list of sub-processors and retention periods is in our Privacy Policy.

8. The face check

To make sure a restored face is still the face of your person, we may run a temporary automated Similarity Check. For a few seconds the software computes a numerical representation of facial features in the original and in the restoration, compares them — and destroys it immediately. Those numbers are never stored, never compared with any database, never used to identify or authenticate anyone, never sold and never used for training. You give separate consent at checkout; if you would rather not have the automated check, write to us and a person will check the likeness instead. More in our Privacy Policy.

9. How to report a problem

Write to hello@vidlunnya.com or on Telegram at @vidlunnyastudio. We acknowledge receipt within 2 working days and give a substantive reply within 5 working days. If it is a defect, we fix it within the revision round; if someone has removed a label or the Film is being used to deceive, we help you document it and, where possible, contact the platform; if you believe we have broken the law, you may contact the supervisory authority of your country (the list for personal-data matters is in our Privacy Policy).

10. Changes

We update this page when technologies, providers or the law change. We announce material changes on the Site and by e-mail 14 days in advance. Orders already paid for are governed by the version in force at the time of payment.